From a viewpoint of a person not involved in sales or marketing, sales & marketing are considered as one function. But the deeper you go in this field you will realize how different these two functions are and how bitter these personnel can become on each other even though they serve a common purpose to the organization. Every Salesman hates the marketing guy because the

Many service business owners have misconceptions about what marketing is and what it does. In this article, I debunk 7 of the most popular marketing myths that are causing service business owners to have ineffective marketing which results in missed opportunities, lost sales, and lowered profits. Myth 1: Marketing is a cost, not an investment when you spend time and money randomly on marketing, then

We have heard that success is one percent inspiration and ninety-nine percent perspiration. But a sale is a profession that requires large doses of inspiration and motivation regularly to be successful. Professional salespeople face a lot of rejection and for every ‘YES’ there are at least nine “NOs’. It can be difficult sometimes experiencing all the rejections successful salespeople recognize that the constant barrage of